The film portrays the lives of former mining families and younger generations facing limited opportunities, leading some to turn to drugs as an escape from their bleak reality. By focusing on personal stories, Shooting Magpies provides an intimate look into the struggles of those dealing with addiction and the ripple effects on their families and community. The narrative underscores the challenges of adapting to economic decline and the erosion of traditional support systems.

As part of Amber's coalfield trilogy, Shooting Magpies follows The Scar (1997) and Like Father (2001), continuing the exploration of life in East Durham after the mining industry's collapse. While The Scar focuses on women's experiences and Like Father examines male perspectives, Shooting Magpies addresses the younger generation's plight, highlighting the devastating impact of heroin on post-industrial communities. The film serves as a poignant commentary on the long-term consequences of economic and social upheaval, emphasising the need for understanding and support in the face of adversity.

The film grew out of two Coalfield Stories works, Peter Fryer’s Fathers and a participative video and photography project with a teenage mothers group. It drew on the real lives of Emma Dowson and Barry Gough, who took on the lead roles.